The brand which I will be advertising is the ipod touch. The ideologies that are attached to the brand are that if you are looking to buy this item you have to be a middle class citizen who is into technology. My primary target audience is going to be people between the ages of !5-25, male and female, who are interested in technology and want the best gadgets that are on the market at this moment in time. My secondary audience would be people who are either in their late 20s or young, between the ages of 10-14 who may be interested but not that capable of getting their head around how to use the product as easy as others. The needs which I will be targeting mostly are self-actualization because we focus on trying to make our product the best because we love to improve our products not for us but for you. The persuasive techniques that I am going to be using for my product are ….. The main colours that I will be using are black for the base of the product and all different colours for the apps used within the product.
The narrative of my print advert is to aspire people to buy my product. I am not going to have people in my advert. The place where my product is going to be set is at home were you see someone using the ipod around the house and in the garden. The slogan for my product is ‘the power of touch’. The overall message that I am trying to get across to the target audience is that by buying this new type of touch screen technology you will experience things in which you will never experience with any other product out there. I would place my advert on TV programs that get a lot of viewers that are into technology and I would put up electronic posters which state what you can experience from buying this product. One other place in which I would put this advert is in magazines for readers who are into the latest and best selling gadgets on the market.
The narrative of my print advert is to aspire people to buy my product. I am not going to have people in my advert. The place where my product is going to be set is at home were you see someone using the ipod around the house and in the garden. The slogan for my product is ‘the power of touch’. The overall message that I am trying to get across to the target audience is that by buying this new type of touch screen technology you will experience things in which you will never experience with any other product out there. I would place my advert on TV programs that get a lot of viewers that are into technology and I would put up electronic posters which state what you can experience from buying this product. One other place in which I would put this advert is in magazines for readers who are into the latest and best selling gadgets on the market.
