advert analysis

EXAM picture 1

Facial expression: The expression on the models face is showing that she is confident and is trying to catch your attention. She is also using a direct mode of address.

Character type: The person that has been chosen for the advert is beyonce because it was her fragrance that she is trying to sell.

Gesture or posture: The model is posing with her hips slightly bent and her left arm on her face. She is standing in a position that will attract men because she is a female figure that is globally known.

Costume: The costume that the model is wearing is a red dress which symbolises the fragrance she is trying to sell also the costume that she is wearing is slightly open towards the middle and there is text which would catch the viewer’s attention.

Setting: the setting isn’t really eye-catching but it goes with the theme of the fragrance.

Colour & lighting: The colours that are used in the advert are sort of dull but at the same time you get the image that is being put across. There isn’t much lighting being used in the advert but the lighting that has been used has made a dramatic difference and it makes the product stand out a lot more. 

The product: The product that is being sold isn’t really big but at the same time it has a rather strange shape to it. I think that it has that certain style shape so that you can see that towards the bottom it is hot and at the top it looks like the heat is gone.

Target audience: The target audience is set mostly at women who like to look flash and always smell the part even if they are going just to and from work. The social class that the product is set at is middle class due to the fact that it doesn’t cost too much money but it’s at a fair price.

Picture 2

Facial expression: The models facial expression is showing charm and sexiness. She also looks like she is trying to catch people’s attention.

Character type: The reason why Britney Spears has been chosen is because it is her fragrance that she is trying to sell.

Gesture or posture: The model is sitting down and trying to catch people’s attention she is resting her left arm on her leg and trying to creative a sexy image as if to say that her fragrance is sexy as well as her.

Costume: The costume that she is wearing is symbolising attractiveness and it goes with the product she is trying to sell.

Setting: The setting is two different colours one is representing good and the other evil, the theme is meant to be focused on a circus.

Colour & lighting: The colours that are being used in the advert are a mix between high and low key colours; they have also used lighting behind the bottle of the fragrance so that it stands out.

The product: The product is small and in the bottom half of the photo but it still stands out, the shape of the product is round it could be to represent the tent of a circus which may be round.

Target audience: The people that this certain fragrance is classed at are women who enjoy using fragrances when they go to restaurants or even to a work party.

Comparison Questions.

1.      The main difference between the ways in which the models are being represented is that beyonce is standing up and showing off more of her body as if to say it’s really hot in the room. As for the model in the other picture she is showing attractiveness’.

2.      There isn’t a difference in the target audience because they are both been designed for women.

3.      They have used different persuasive techniques in the way that the first picture shows sexiness and the second picture shows attractiveness.

original photos

These are the photos that were thaken for my advert. I havent yet decided which photo i want to use.

Advert survey

http://www.surveymonkey.com/s/TKHY68M

gender representation of men

this advert is showing strenght. you can tell by the way that you can see the man is standing and how the man is staring at the camera with a stern face.

 independence.

this advert is representing independence you can feel that it ios independent because the man looks like he has no other worry.

advert analyses

1.       The person in the advert is presented in a way that shows that they care about their country. •The person in the frame is large because he takes up most of the space in the picture.

               •The person is promoting that they believe in their country.

               •The camera is at a high angle because you can’t see the lower part of his body.

               •The picture is directed at people that believe in England to win the world cup.

       •The advert is showing health, family and confidence.

2.       In my photo there are no objects.

3.       The background is just plain white and the setting is in a room with white walls.

4.       The picture is in white and red to represent the colour of the English flag.

5.       The lighting looks artificial because at the side of the picture you can see a little part of where they may be a picture on the wall.

6.       I think that the picture has not been changed in any way.

Gender representation in adverts

The sports car is sold to men by strength and independence. What gives me the idea that the man in the photo is strong is the fact that he is snowboarding and to be able to snow board you have got to be strong.

the way that they are trying to represent the diving watch is by putting the watch inside water and showing that it is still working fine without any problems. I think that it would be advertised towards men because of the style of the watch.

The beer that is trying to be sold in this image is catching people eye because of the fact that you may see a lot of men drinking this beer and it also may make you look strong. This advertisement would be aimed mostly at men who would want to look strong.

what this compaany is trying to sell is toilet papre and they are making it seem good by showing that it is cheap and does the job.most toilet paraer companies aim at both men and women.

· The deodorant is being focused at men who want to be looked at by women for smelling nice. the aim of the advert is to attract a lot of people to buy the product.es c this pack of cigarettes are focused on people who want to smoke and want to look better than their friends.

The image of the iphone 4 was designed to attract people who want a touch screen phone with apps so that you can play games or even surf the internet whilst on the bus or walking through the street.

These pair of shoes are advertised at people who want to look lavish whilst they are walking through the street and for people who have a lot of money.

The picture of the aeroplane is advertising the company emirates. It is trying to make itself stand out from all of the other competition

This image of the Xbox stands out because of the cover and it is marketing the Xbox Corporation. To get more people to want to buy the console.

female stereotypes

Picture A is a picture of the alpha female because she is studying hard and trying to get the best she can in life.

Picture B is of the beauty bunny because of the way that she is posing and experimenting with mascara.

Picture C is of the fashionista. You can see that because she is wearing fashionable clothing and she is posing for the camera.

Picture D is of the perfect mum you can see this because she is being pushed by her baby and none of the other photos have pictures of babies in them.

Picture E is of the granny. You can tell that it is a granny because of the way that she looks and the fact that you can see wrinkles on her face.