Music video evaluation

I was asked to create a music video. For the music video I had to create a story board stating what it was I would be filming, I had to produce long shots midshots and close-ups to show that I used a wide range of shots in the music video and not just one camera angle.

My initial aims for the music video was to produce a story based music video which is not like most Dubstep music videos because it has a completely different theme to most videos because it changes the concept that in most Dubstep videos the time of day in which it is set is Either morning or afternoon, the genre of music I used was Dubstep and my primary target audience was teenagers of any gender who are interested in Dubstep and like to watch music videos which have a meaning.

The genre of the song is Dubstep therefore the style we have used is a grunge type style to fit with the genre of music, the relationship between the lyrics and the video is that the gold dust is particles which are worth a lot and are mainly found in places such as mines. So in the video the main character is approached by youths which could symbolize that they are after the gold dust that she owns. Also there is a relationship between the music and the visuals because the video is in sync with the music.

The shots vary throughout the video there are long shots mid shot and close ups throughout the whole music video.

My music video represents specific groups in society such as vulnerable teenage girls who are targeted by other young teenagers. The person was represented in many different ways from close-ups to face shots and long shots, also there is an edited part of the music video were you see the main character scared but at the end has come out on top.

The costumes worn are street costumes which make the characters look as if they are youths who are up to no good. Some of the lighting which is used makes certain scenes look better than others and some of the lighting used makes people stand out whilst also giving a suburban look to the scene, also adding to the fact that the characters look like youths.

The teenagers in my music video are stereotypical teenagers who wear hoodies and walk around the street looking for trouble on the other hand I have challenged usual Dubstep videos by changing the concept that most Dubstep videos do not have violence and are not set at night in urban areas.

Our music video will be shown on MTV Dance mainly due to the beat of the song would make people want to get up and dance also when the beat drops that is when a lot of dancing in the video occurs which may also get viewers to stand up and dance along to the music.

An online video will also be provided for people who really like the song and the video that is provided with it therefore putting it online will help people who enjoy listening and dancing along to the song able to listen to it more frequently rather than having to wait for it to appear on TV.